Lexx Soule

Originally this blog was never intended to be written, however due the inspiration that I had to write ‘Why You Should Not Become An Escort part 2’ – never published; I thought it would be educational to give potentially new providers an insight into how selected platforms operate. Conferring newcomers the ability to make an informed decision about where & how they want to advertise their services. Apart from the layouts, the platforms that I will be discussing within this blog have their own individual identity, services, and tools to help you market your business. The game has changed though! Combining the knowledge of more experienced providers and having my own experiences, becoming an escort is not as simple as putting a profile on these directories and scores of people will flood your inbox. There is a hot debate in the world right now that AI, technology and social media are the best methods of attracting clients; and while there is some truth to this I do also believe that people desire a more personalised, human interaction. This applies to whatever endeavour you are embarking on whether that be fitness, escorting, creativity, publishing, coaching etc. Authenticity is used in the marketing space just as much as AI.

My business has not achieved the success that I would have liked it to by now. I have done what I believe to be all the right things: Posted high quality content on social media and promoted myself organically & used paid promotions; provided free value through the form of blogs – this line of work has sparked a love for writing within me; done things others will not e.g. put notes throughout selected shops; try to create a personalised brand; educated myself & others; talked to people who I believe would be interested and benefit from my business; gone out alone to learn & play game; paid the extra’s on escort directories; turned on my available now features for the entire day for multiple weeks; I have even reached out to multiple providers only to be told that my conversational wording is to good – which is ironic because I personally believe that my vocabulary and speech need improving; or I have quite literally heard crickets; I even created Australia’s first packaged erotic experience. As I reflect on what I have achieved and what I have created for myself so far I know that some adjustments need to be made, while also knowing that I am doing a lot of things right. The reason I am telling you all of this is because from all the trial and error that I have done for a modern-day business, I have not achieved the success that I had hoped and expected would have come my way by now. I want to use my methods of trial and error to give nuisance, or potentially nuisance workers an insight into what may or may not work, and to demonstrate that becoming an escort is not as simple as putting your profile on a directory, create some content and wallah you’re a full time lady or gentleman. Like I have previously said, there are possibly some people who enter this industry and have great success from the start, but not everyone has that luck or skill. One person I have talked with said that it took them two years before they had a consistent flow of clientele that allowed them to work as an escort full time. I have seen a number of providers talk about having to find part time jobs. I would also like to add that I am only twenty-six and while I have been told that I have quite a mature personality, and somewhat mature facial features; I do ponder whether my age or appearance to age has had an effect on the slow start to this career. I know that most women will find a thirty-plus year old man or someone who appears to be thirty plus, who looks after themselves more desirable than most twenty something year olds. So if you are like me and have that baby face feature, take care of yourself and be proud of the fact you still look young.  With the decriminalisation of this work you are going to need to do more and more to achieve success. Maybe it’s not do more, but be more. As an escort you are dealing with people of all sorts, sitting at a laptop all day will only get you so far – speaking from experience. You need to enjoy people and the experiences of people to be a high-quality escort. There are going to be more and more people that enter this industry that you are going to have to compete with, good people, high quality men and women that genuinely like people, and have a good, safe, healthy understanding of sex. Like every industry and occupation there is political bullshit, and people that may try to hurt your feelings, or pull you down – tall poppy syndrome is everywhere, and there are plenty of crabs in this industry’s bucket; I have even heard of escorts shaming and putting down other escorts that they have never met or even talked too! if you do that you must be so insecure of your own services. Apparently one worker had a tantrum because of a biography reading similarly to his (Hey Siri, play High School Never End by Bowling For Soup). So if you think becoming an escort will magically make your life better and people will never put you down, disrespect you, treat you poorly, or that those of us working will be better to deal with than your boss, you are unfortunately wrong. The good ones will guide and give advice where we can, but like every other business endeavour there will come a point that we say figure it out yourself or maybe, you’re not cut out for this occupation. While everyone can become whatever they want not everyone should become whatever they want. For example you could become a lawyer but if you hate conflict and arguing being a lawyer may not be the best thing for you; you want to become a professional basketball player at the NBL but you’re 5 foot five, twenty-seven years of age and have never played basketball in your life; you want to become self-employed because you want less responsibility, less work, less stress, and more freedom – hahaha you’re funny. Due to my experiences believe me when I tell you that putting a page on an escort directory, and creating a social media will not always grant you success in this industry. Just because you like sex does not mean you will make a great long term worker. Just because you have a physique like Arnold Schwarzenegger does not mean you are desirable. Learn how to bring value to your clientele. Learn how to be empathetic. Become a better version of yourself. Remember that while you must always respect yourself first and foremost, you are providing a service/ product for someone else, what they want is more important than what you want. While Due to the amount of work that I have done and results that have yielded during my career so far, I am either one of the least desired individuals within the Australian escort scene, or what I am telling you has truth and both male & female providers are not as successful as they may seem. “A wise man learns from his own mistakes, a genius learns from the mistakes of others” – Warren Buffet.

These platforms are the best in the business, they have either been really easy to collaborate with, provide incredible services, provided the most clientele & leads, and/ or are very professional.

 But like I have already stated multiple times, they may not always guarantee you clients, money, and success.

Directory reviews.

Scarlet Blue - At the time of writing this Scarlet Blue is the second directory that appears on google when you type ‘Escorts Australia’ into the search engine. They are a top tier directory that is well renowned within the industry from both clients and providers. They are usually the first directory people refer new clients & providers too. I had a conversation with a retired escort some time ago, and when talking to them about how to attain clients they instantly recommended Scarlet Blue. When talking to everyday people about the industry, the two most mentioned sites are Scarlet Blue and Escorts & babes. As you can see the website is clean, professional, and very user friendly. As a provider you have stats on how many people view your profile, you can boost your profile, pay to be on a digital page banner, write blogs, and there is also a forum.

Pros - Arguably the most well-known directory in Australia. Clean, professional, very user friendly. Wide range of tools to utilise for your business e.g. profile stats, create special offers, face & tattoo blurring options, escort forum, and write blogs. When I advertised on their website initially they provided me with the most leads.

Cons - Payment system, I have found that the payment systems used can be tedious at times.

Their blogging system is the worst out of the three directories that provide a blog service. They have a character limit – most of the educational blogs I posted on sites like Naughty Ads & Dakota in one post; take three, four, five, and even six parts to post the entire blog on Scarlet Blue. They have word restrictions – the other two directories do not censor words. I can not edit the text, underline, or bold text any of my literature.

No social media presence.

Price point is the highest out of the four directories being mentioned.

Naughty Ads - From memory the website & business launched shortly after I began my career as a gentleman two & a half years ago. From day one the team have been very easy to work with, communicate with, and have been diligent when a problem arises. They have the best blog posting system, and after exploring their entire website see a lot of potential for their future. They offer a wide range of services and industry information, and provide access to resources for workers who have been poorly treated.

Pros - Offers high quality profile stats for providers (profile views, MY social media link clicks, MY contact information clicks). Has given me the most traffic, most contacts, and most leads. Easy to contact and diligent with any issues. THE BEST blog system with their own educational blogs! Best advertising price! Offers a wide range of services and information. Easy website to navigate. They offer clients the ability to rate providers with stars, just like Uber. Apart from the few cons and minor details, I personally believe that Naughty Ads is the best all round sex work site as they cater most things related to sex work (live cams, content creators, body rubs, toys, strippers, even a link to sex machines). They are also listed on the first page of google when you type ‘escorts Australia’ into the search engine.

Cons - The ability to create multiple advertising accounts, therefor flooding NA’s pages and looking ‘tacky’. Some of the profiles on the page come across 'dodgy' and illegitimate. Clients must create a client account to write a review. Have not received an abundant number of benefits from using their gems, a few more views & clicks, but not more dollars. No social media presence.

Dakota Dice - A great site, have had great conversations with the team when needed, being very professional in conversations. On X they constantly share content and my automated available now’s, and automated ‘New blog’ posts. Unfortunately they have not provided my business a lot of value in terms of revenue. I have not received one client from this page. I have received a handful of empty message templates that are available for clients when they click the contact now links, and one genuine inquiry last week, but no paying clients. There are no stats either so I can't even see if my advertising page has traffic.

Pros - Very professional page. it's simple, it's clean, it's easy to navigate, their presentation is classy. Team is professional to work with when you bring professionalism yourself. Good blog system that allows the use of any words, bold text, links, and even allows you to change the size of the text (something no one else does). Has a strong presence on X. Believe is either owned by a current or retired provider.

Cons - No stats to track how much traffic is on profiles, and I have not received one client from the website. Instagram is currently private with no posts.

Roladex - The newest of all directories. Personally I believe they have hit the nail on the head as far as social media marketing and their presentation. The marketing they provide through X & Instagram is next level for this industry. Their Instagram has an appealing feed that promotes workers from their website, they also use animations & tagging on their stories. Highly active on X, and now they also allow providers the ability to share their BlueSky accounts (new social media) on their Roladex profile.

Pros – Their website has that new appeal to it with a great colour scheme and a software interface that makes transitioning from provider to client view feel like a social media. Owned by ‘new’, younger Industry workers aged around thirty years of age. This is great because they are up to date with the times, have some life experience, and are likely to have a high level of enthusiasm about building a good, reputable sex work business and escort directory that has longevity. They are proving this by collaborating with other businesses like KissKill, an Australian lingerie and sleepwear brand.

Great social presence and marketing! They promote escorts on X, Instagram, and now allow workers to attach their BlueSky accounts (a new social media); I personally believe that they set the standard as far as social media presence is concerned for escort directories.

Currently free.

Cons - No stats and no leads as of yet.

When you type ‘escorts Australia’ into Google they will not be found on any of the 19 pages.

I would like to see this directory create something special & unique. Create their own point of difference other than the colour scheme and social media presence. They don’t have to reinvent the wheel, but be the first to create a car so that we can stop riding horses.

Thank you for taking the time to read my review of the four directories that I use to advertise my services as an escort. Should you be an owner or affiliate of these businesses please do not take any of my constructive comments in bad light, I am simply sharing information based on my personal experiences; whether you choose to do anything with the information is totally up to you. Should you want my honest, non-biased, confidential, input, my email is always open (lexxsoule@gmail.com). Maybe I am wrong, I am not always right; but would you agree that you all have a similar or the same mission – to provide an exceptional space for workers to advertise their services and grow their business; a safe space for clients to explore and discover their potentially new fantasies; make money; and move the industry in a positive direction?

To all the potentially new providers you now have an insight into what these platforms may be like. Not all escorts advertise themselves on every site, whether this is for branding purposes, some political bullshit, or they are just acquiring enough success from one site already (remember less can sometimes be more). Should you enjoy people; have a good, safe, and healthy knowledge of sex; have a fundamental understanding of human nature and relationship dynamics; and believe you could be an exceptional escort these may be the places to start. Be a business, be a brand, how would you like people to see you? When talking with the directories be polite, be professional – learn how to write an email. Just like any successful entrepreneurial endeavour there is a lot of fun to be had, money to be made, and memories to be created. And just like every other entrepreneurial endeavour you must work, you must learn, and you must grow. Nothing comes easy, and you will fail at something or at some point; maybe it will be physical, mental, spiritual, or emotional. But if you love what you do you will adapt. Everyone can become an escort, not everyone should become an escort. Respect the grind.

Thank you for reading,

Lexx Soule.